Brands set to splash £10.5bn on festive advertising blitz
Advertisers are expected to spend a record £10.5bn during the festive season, marking a 7.8% increase from last year’s spend…
online advertising
Carlsberg Group appoints global social media agency
Carlsberg Group, the company behind the eponymous lager brand as well as San Miguel, Kronenburg 1664, Holsten, Tuborg and Tetley’s,…
Boots, Post Office, Lidl, Coca-Cola, Lego: Deck the halls
Anyone who is already bored of 2024’s Christmas campaigns, complete with gnomes, giants, elves, tinsel and large tables of festive…
Kantar reveals top trends for marketers to survive 2025
Marketers seeking help in devising their strategies for the new year have been given a boost with the release of…
Shelter, Morrisons, Argos, Dobbies, Freemans get festive
As many people recognise, Christmas TV ads are just like London buses, you wait for ages for one to arrive…
M&S, Amazon, Waitrose, Fatface, Greggs join the fray
Another day, another barrage of festive ads has burst on to screens large and small across the UK, as brands…
Which? exposes shady festive deals in Christmas blitz
Which? is aiming to tap into the festive fervour to fight against the unfair treatment of consumers and helping people…
HMRC urges Brits to ‘Be On It’ in renewed digital drive
HMRC is launching a renewed push to raise awareness of its digital channels and encourage customers to make use of…
Aldi, Etsy, Sainsbury’s, Asda and Debenhams: Jingle bells
The 2024 Christmas advertising battle has officially opened, with new campaigns featuring friendly giants, gnomes, vegetables and Liz Hurley, while…
AA/WARC report reaction: ‘Will Budget stunt growth?’
New figures from the Advertising Association/WARC Expenditure Report reveal total UK adspend recorded a 13.4% increase to £10bn during the second…