Adspend forecast to top £40bn this year after Q2 boom
Economists looking for evidence of growth in the UK economy need look no further than the advertising and marketing industry,…
online advertising
Pinterest accused of illegal ad tracking in GDPR breach
Social media platform Pinterest is the latest tech giant to have fallen foul of data protection and privacy stalwart Max…
Amazon is top site for festive ideas but pets are top dog
Amazon remains the top destination for UK consumers who are seeking ideas for festive gifts and other seasonal purchases, with…
Virgin Media O2 Business signs adtech data partnership
Virgin Media O2 Business has signed a new adtech partnership which will give advertisers access to its extensive anonymised and…
Lloyds continues bank app blitz with grandparents spot
Lloyds is ramping up its advertising blitz promoting the bank’s new mobile banking app, as part of its multichannel “The…
Marketers feel the strain as workload goes through roof
Brand owners are piling ever more responsibility onto their marketing chiefs, with remits being expanded to cover areas including design,…
LinkedIn hit with €310m GDPR fine over 2018 complaint
Microsoft-owned LinkedIn has been whacked with a €310m (£258m) fine and ordered to overhaul its data processing practices, after being…
Students poised to splash £1.2bn on fashion brands
Almost all (99%) UK students that plan to spend big on clothing, footwear, and accessories in the coming months, representing…
Brits hit by ‘festive fervour’ as 2024 Christmas ads loom
With the first week of November being the traditional time for Christmas ads to burst onto the nation’s TV screens,…
Xmas funds shrinkage fuels rise in shopping for vintage
Shoppers are increasingly focused on value for money and smart spending in the run-up to this Christmas season, with one…