Visa signs retail data insight deal with Analytic Partners
Payment giant Visa has signed a multi-year global deal with Analytic Partners to offer marketing spend optimisation analytics for both…
online advertising
Tom Kerridge cooks up NEFF ads to push premium range
Celebrity chef and man of the moment Tom Kerridge is taking some time out from fronting Marks & Spencer’s ads…
Dunelm refurbs online search with Google GenAI tool
UK homewares retailer Dunelm is hailing the implementation of a new generative AI tool in improving customers’ digital experience and…
Brands ‘must go beyond ethics to build moral compass’
To truly win the hearts and wallets of today’s consumers, acting ethically is no longer enough; brands need to go…
Co-op to boost retail media network with urban screens
Co-op is ramping up its retail media network by installing 300 new front-of-store digital screens in urban locations, including in…
It’s complicated: Consumers split on future of cookies
Brands must strike a balance between privacy, personalisation and control for online advertising with more than a third (38%) of…
UK court kicks out Meta bid to block £2.3bn class action
Meta’s week has gone from bad to worse; just days after the EU’s top court ruled it must limit the…
Certification plan aims to finally tackle online ad privacy
Key players in the marketing and publishing industry are working with the Information Commissioner’s Office in an attempt to finally…
Online shopping returns to growth for first time in years
Online sales grew last month for the first time since for more than three and a half years in what…
Immediate Media unveils Prism data insight platform
Immediate Media, the publishing group behind Radio Times, Good Food, Nutracheck, HistoryExtra and BBC Gardeners’ World Magazine, has launched new…