Celebrity chef and man of the moment Tom Kerridge is taking some time out from fronting Marks & Spencer’s ads to encourage foodies to not just purchase any old kitchen, but a NEFF one.
They social-led campaign by Krow Group follows the launch of NEFF’s ‘Enjoy the Show’ platform earlier this year aimed at reinforcing NEFF as the first choice for premium ovens.
The new ad is targeting those who view their kitchen as a stage to unleash their creativity with appliances that are show-worthy and to demonstrate that NEFF appliances can withstand the ultimate test of home cooking, Kerridge was tasked with making his perfect Sunday roast.
The creative shows the award-winning chef’s innovative approach to creating the dish as he uses the distinctive features offered by NEFF appliances, along with his culinary expertise, to elevate the meal in ways such as roast beef with a marmite glaze.
The activity will run until the end of November and be distributed across social media channels, Meta, Pinterest and YouTube.
NEFF UK brand manager Sue Flowers said: “We’re on a fantastic journey with Krow Group, and keen to see further success following the launch of ‘Enjoy the Show’ campaign earlier in the year. It’s great to further bolster our message and show how seamless the NEFF appliances are with Tom Kerridge showing the nation how it’s done.”
Krow Group managing director Harman Randhawa added: “NEFF creates fantastic products that transform people’s kitchens, so it was an amazing opportunity to be able to work with Tom Kerridge to showcase the capabilities of the appliances. Tom’s dedication to elevating Great British products and his focus on food was a perfect match for NEFF to take on the humble Sunday roast.”
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