‘Young and trendy’ marketers out of touch with reality
Marketers and their agencies stand accused of producing campaigns that only actually appeal to them, rather than to consumers at…
online advertising
Catch us if you can: Brits getting even harder to target
Brands and their agencies are facing an increasingly complex media landscape, with more and more media being used concurrently while…
Brands wake up to new era of influencer collaboration
The creator landscape may seem like a minefield for many brands to traverse but an increase in professionalism, new production…
CALM exposes lives lost to suicide with 6,929 balloons
Suicide prevention charity the Campaign Against Living Miserably (CALM) is launching the next instalment of its long-running activity through Adam…
CMA: Google using market power to hinder adtech rivals
The net could finally be closing in on Google’s dominance of the adtech market, with the UK Competition & Markets…
Brands axe X but ultimately consumers prefer print ads
Elon Musk’s Cannes Lions charm offensive appears to have fallen on deaf ears, with fresh evidence suggesting that marketer confidence…
Ogilvy feasts on Valeo Foods brief for brand expansion
Valeo Foods UK, the Irish multinational behind Kettle Chips, Rowse Honey, Batchelors and Jacob’s, has appointed Ogilvy UK as its…
Be more honest about digital or face axe, agencies told
The days when agencies could pull the wool over their clients’ eyes about the effectiveness of their digital marketing activity…
Walrus jumps into speedboat for Virgin Media O2 blitz
Virgin Media O2 is continuing to embrace the animal kingdom to push its broadband services, with “Highland Rider” and “Goat…
Arsenal and Adidas shoot to top of advertising league
One week in to the new Premier League season and Brighton & Hove Albion have soared like seagulls to the…