‘You’re out’! Steve Bartlett firms rocked by ad watchdog
Budding entrepreneurs might hang on his every word but it seems Dragons’ Den star Steve Bartlett still has much to…
online advertising
Škoda drafts in Olympian to get women on their bikes
Škoda UK is aiming to tap into the Olympics feelgood factor with the launch of a new social-first campaign to…
Digital faces triple whammy despite market domination
Digital advertising might be seizing the lion’s share of spend – forecast to reach $442.6bn in 2024 and nearly 60%…
Aspall eyes younger market with agency appointment
Molson Coors brand Aspall Cyder – which claims to be the number one super premium cider brand in the UK…
Asos extends Microsoft deal to bring in new GenAI tools
Fashion giant Asos is extending its relationship with Microsoft as it ramps up use of generative AI tools, in a…
Aldi’s Kevin fails to shine as Paris winners are revealed
Great Britain and Northern Ireland might be holding their own at the Paris 2024 Olympics but in terms of advertising…
Creativity must work harder across business, say CMOs
The power of creativity might never have been in doubt in the advertising and marketing industry but chief marketing officers…
Suzuki Swift owners hide their cars in first TMW work
Suzuki is taking a novel approach to the launch campaign for its Suzuki Swift brand, with the first work through…
John Lewis boosts retail media with Epsilon partnership
John Lewis has signed a major deal with Publicis-owned data and tech specialist Epsilon to launch a suite of new…
Harley revs up summer blitz to hail love of the open road
Harley-Davidson is aiming to get motorbike enthusiasts to ride out into the “long, golden sweet summer days that stretch out…