Direct marketing up again in ‘vim and vigour’ Bellwether
UK companies upwardly revised their marketing budgets at the strongest rate in over a decade, and to the second highest…
online advertising
Jack Daniel’s hires UK agency for digital marketing brief
Brown-Forman whiskey brand Jack Daniel’s is aiming to reinforce its appeal among a younger audience with the appointment of a…
Dog’s life: Call for ban on ‘extreme body’ canines in ads
An international welfare group is demanding a worldwide end to ads which use dogs with extreme body shapes, including French…
Musk fumes as Brussels wields axe over X ‘blue ticks’
Social media site X has become the fourth tech platform in a matter of weeks to be found in breach…
Personalisation fears grow despite 4 years of warnings
Marketers might have had 4½ years to get ready for Google to pull the plug on third-party cookies – the first…
Migration Museum reveals England team’s rich heritage
The Migration Museum is tapping into the England men’s team’s successful run at the UEFA European Football Championships with an…
Third of small firms don’t advertise despite the benefits
The UK’s army of small firms which have embraced advertising are benefitting from its positive impact as they look to…
You muppets! Brands shun regions for Estuary English
Brand owners risk alienating huge swathes of the UK population by shunning regional accents in their radio and podcast advertising,…
Brands urged to rethink Gen Z as ‘woke culture’ fades
Gen Z might have been blamed for everything from the rise of “woke” to the return of the “bimbo” but…
Industry vows to work with Labour to boost UK economy
The advertising and marketing industry has welcomed the new Labour Government following last night’s landslide victory, and has reinforced the…