AA/WARC report reaction: ‘Green shoots or false dawn?’
New figures from the Advertising Association/WARC Expenditure Report, reveal total UK adspend increased by a record 9.3% to £9.2bn during the…
online advertising
It’s coming home: Q1 spend hits high; Q2 to score again
UK adspend increased 9.3% to £9.2bn during the first three months of 2024 – setting a new high for a…
TikTok hit by £1.9m fine for data governance failings
Social media giant TikTok has once again found itself on the wrong side of the UK’s regulatory regime after being…
Google decision triggers warning of ‘major signal loss’
The UK’s leading advertising and marketing industry bodies have pledged to work closely with Google following its decision not to…
Google U-turn reaction: ‘No time to sit back and relax’
Google’s decision not to scrap third-party cookies in Chrome has come as a shock to some, and as an inevitablity…
Met Police highlights ‘change’ in new recruitment drive
The Metropolitan Police Service is inadvertently taking a leaf out of Labour’s election campaign, with a new recruitment drive under…
Marketers rejoice as Google axes plans to ditch cookies
Google has performed one of the biggest U-turns in recent history by scrapping plans to ditch third-party cookies in its…
Amazon Prime Day: How to grab a big slice for next year
Another year, another Amazon Prime Day has been and gone. The first 24 hours of this year’s event saw £633.4m spent…
Asda drafts in new digital shop for social media blitz
Just weeks after appointing a new boss to drive growth in online shopping, Asda has brought in digital agency Born…
Bellwether Q2: Can election bounce bring blue skies?
This week’s IPA Bellwether Report reveals total UK marketing budgets have been revised upwards by the strongest rate in over…