Immediate Media offers brands cookieless advertising
Immediate Media, the publishing group behind titles including Radio Times, Good Food, Nutracheck, HistoryExtra and BBC Gardeners’ World Magazine, has…
online advertising
Blinkered CMOs wasting months on failing campaigns
Chief marketing officers are operating under an “efficiency illusion” when it comes to their advertising, with more than nine out…
Cookies are toast; act now to get ahead of the game
Google’s recent delay on the deprecation of third-party cookies in Chrome may elicit a sigh of relief from some marketers,…
Most marketers still fearful of the post-cookie world
It might seem as though Google’s third-party cookies have been crumbling longer than the Acropolis in Athens but most marketers…
Labour to force tech giants to cough up for online scams
The Labour Party has vowed to force tech giants to contribute to the costs of fighting online fraud amid plans…
VCCP lands Motability media and creative accounts
Motability Operations, the company responsible for the delivery of the Motability Scheme which enables those with disabilities to use their…
How to find programmatic efficiencies to stay ahead
Green shoots may be showing in the wider UK economy, but for marketers, uncertainty still abounds. The recent IPA Bellwether…
Why EU Digital Markets Act is not all doom and gloom
The Digital Markets Act (DMA) represents the European Union’s response to the dominance of big tech companies such as Google,…
Musk woos ad industry and backtracks on ‘f**k yourself’
Tesla CEO and X owner Elon Musk has launched a charm offensive to the ad industry by playing down last…
90% of TikTok fin-fluencer posts ‘mislead investors’
Anyone under the impression that you can get top financial advice from so-called “fin-fluencers” might want to think again, with…