Marketers go large on creative but spend is still too thin
Marketing chiefs talk a good game when it comes to valuing creativity, with more than three-quarters insisting creative output is…
online advertising
Programmatic DOOH ‘boosts targeting as well as trust’
Brands are being urged to wake up to the power of programmatic digital out of home, amid claims that its…
UK ad exports overtake key industries to reach £18bn
New figures reveal that the UK exports more advertising services than it does engineering, telecommunications, legal, accounting, audio-visual, or architectural…
Brands urged to fight climate change misinformation
As climate change moves up the election agenda, the vast majority (85%) of Brits acknowledge its impact on the economy,…
Spotify in-house agency offers up 615m users to brands
Music, podcast and audi books streaming giant Spotify is launching an in-house creative agency to work with brands and agencies…
Major players unite to boost data-driven TV ad market
A consortium of leading adtech industry players has joined forces with major European broadcasters, streamers, and agency groups to launch…
Wild ones: Brands still in dark on how to reach over-65s
Brands are being offered another chance to get under the skin of the over-65s, a lucrative audience with more time,…
Currys plugs in new video commerce platform for CX
Home electronics retailer Currys is ramping up its use of technology to boost its customer experience strategy – as well…
Global adspend to top $1trn with AI in the driving seat
Global advertising revenue is set to grow 7.8% in 2024 to $989.8bn, and another 6.8% in 2025 to $1.1trillion, driven…
Ozone jumps into bed with Netmums for media offering
Many dads might be slightly wary of Netmums – if not a touch scared – but digital advertising firm Ozone…