SME retailers eye up TikTok to keep their funnel full
Retailers are planning to plough more and more spend into social media marketing as a way of tackling the perennial…
online advertising
Google faces UK trial over £13.6bn adtech market abuse
The UK’s Competition Appeal Tribunal has given the green light to a group of online publishers to pursue their £13.6bn claim…
New DMA Scotland chief puts ethical AI at top of agenda
The DMA UK is overhauling its presence in Scotland in support of the country’s AI strategy, underpinned by the appointment…
‘Let’s juice’: Havas lands Sega consolidated media brief
Global video game publisher Sega has confirmed the appointment of Havas Entertainment to its newly-created consolidated EMEA/ANZ media account following…
Tesco brings back online shop with Marketplace launch
Six years after pulling the plug on Tesco Direct, the supermarket giant has launched an online marketplace, giving customers access…
Advertising trust improves as young embrace industry
For the first time in a decade, advertising is no longer the UK’s least trusted industry, with both the Government and…
ICO warns political parties over abuse of personal data
The UK’s political parties have had a warning shot across their bows over their use of personal data during the…
How server-side tracking can tick all the boxes for CX
At a time when everyone is obsessed with the customer experience, and with measurement in an increasingly tricky landscape, I…
Atomic to fire up new strategy for Greater Anglia brands
Train operator Greater Anglia and its subsidiary Stansted Express are overhauling their marketing activity after reappointing integrated creative agency Atomic…
PayPal eyes slice of $100bn data-driven ad business
PayPal has become the latest financial services giant to launch a data-driven advertising business, tapping into its banks of first-party…