Influencers charged with promoting dodgy investments
Influencer marketing might be one of the biggest growth sectors in the industry but the industry is facing its first major…
online advertising
Motorway swipes right to bring in senior Bumble chief
Moving from online dating to online motor sales might not be a well-trodden path but Bumble’s marketing chief has made…
AI saves the day as CMOs are forced into the era of less
Consumers might still be wary of artificial intelligence but more and more marketers are adopting the technology to boost productivity…
‘Collaboration drag’ puts CMOs on the road to burn-out
The vast majority (84%) of marketing chiefs are being stifled by too many meetings, too much feedback from colleagues and…
Jaywing boss Fryatt exits as ‘for sale’ sign comes down
Marketing and data science agency Jaywing has scrapped plans to sell the company in a change of heart that coincides with the…
Mission rejects ‘opportunistic’ £22m Brave Bison bid
AIM-listed digital media and martech company Brave Bison, backed by brothers Oli and Theo Green, has been given the cold…
Havas picks Bland to build digital centre of excellence
Havas Media Network UK is beefing up its digital credentials by creating a new role of chief digital officer with…
£13.6bn claim against Google adtech abuse opens
A group of media owners and advertisers are heading to the UK Competition Appeal Tribunal today to open their legal…
Job hunting marketers warned: ‘Don’t forget the basics’
ChatGPT might be dominating the headlines but marketers looking to get a new job will need far more rounded and…
If your website refresh is rubbish, check your processes
For most organisations, your website is a critical user touchpoint. As a result, it will get a lot of attention….