Social now top ad channel as brands ignore privacy fears
Social media giants have shrugged off major concerns over their privacy policies – typified by huge fines for Facebook, WhatsApp,…
online advertising
Medialab trio to beef up data and effectiveness team
Independent media agency Medialab has made a raft of senior hires to bolster its data and marketing effectiveness team, further…
Industry acts to try to ensure political ads are working
The UK ad industry is launching a guide to help consumers, especially young people preparing to vote for the first…
Marketing measurement ‘still a mystery to most CMOs’
Marketing chiefs remain in the dark over which channels are achieving the best ROI simply because they still have not woken…
AA/WARC Report reaction: ‘Beware digital saturation’
This week’s Advertising Association/WARC Expenditure Report shows the UK’s ad market recorded a 6.1% increase in spend to £36.6bn in…
Cookie delay: ‘Don’t wait for Google, find new tools now’
News that the Competition & Markets Authority has forced Google to put back the demise of third-party cookies for a…
‘Toxic’ TikTok Lite suspended to pre-empt ban by EU
TikTok has suspended its TikTok Lite service, which offers rewards for watching videos, after the European Commission threatened to block…
Market grows 60 times faster than GDP to hit £36.6bn
The UK’s ad market recorded a 6.1% increase in spend to £36.6bn in 2023 – compared to the GDP growth…
IAB/PwC Digital Adspend reaction: Channels to watch
New figures from this week’s 2023 IAB/PwC Digital Adspend report show the digital advertising industry continues on its growth trajectory,…
‘Be loved not needed, for personalisation to hit home’
Marketers seeking the seemingly elusive holy grail of personalisation have been urged to wake up to the fact that it…