RSPCA calls for ‘a little respect’ in major rebrand blitz
The RSPCA is marking its 200th anniversary with a major rebrand – its first in 50 years – backed by…
online advertising
Medialab raids OMD to appoint new strategy director
Medialab is continuing to strengthen its senior team on the back of a raft of business wins with the appointment…
BSI appoints agency for business makeover campaign
BSI, the business improvement and standards company best known for its Kitemark, has appointed a global creative and media agency…
Specsavers hires outside agency for organic search brief
Specsavers, the business which has arguably led the way with its inhouse creative team, has opted for outside expertise to…
Clubcard loyalty bonanza fires up Tesco profits to £2.3bn
Tesco has hailed its Clubcard strategy as a major driving force behind a 159% increase in pre-tax profits to almost…
Acxiom unveils another tool for post-cookie marketing
Acxiom is bolstering its efforts to step into the breach created by the demise of third party cookies, with a…
Retail media boom fuels launch of JPMorgan ad division
The US’ largest bank, JPMorgan, has become the first major financial institution to launch an advertising business, with a new…
Tech giants under the cosh as Brussels enforces DMA
The European Commission has unleashed a barrage of investigations against US tech giants under its new Digital Markets Act, with…
Curiosity killed the cat but it made us, says Carlsberg
Carlsberg has kicked off a global brand campaign designed to champion the theory that all progress in the world starts…
IPG picks Huge chief to lead Acxiom in the EMEA region
IPG-owned data and insight giant Acxiom has drafted in a new regional leader for EMEA, handing the role to group…