Court rejects $575bn Amazon claim it is not a big firm
Amazon’s insistence that is not a large online platform – despite an annual turnover of $575bn – and therefore should…
online advertising
Live TV still beats streaming but young hit the off button
The days when families gathered en mass round the TV set on a Saturday night might be well and truly…
Hovis goes back up North for new ad with old strapline
Hovis has appointed a new roster of agencies spanning creative, media, PR and social as the brand plots its return…
VCCP nets key slice of Co-op work as review continues
Co-op Group has handed VCCP London a major tranche of advertising and marketing business to fulfil the organisation’s aim of growing membership by one…
New blitz boosts consumer trust in advertising industry
Industry chiefs are hailing the results of a new campaign promoting the work of the Advertising Standards Authority, which show…
McArthurGlen hands £6.8m digital brief to the7stars
McArthurGlen Group, one of Europe’s leading owners, developers and managers of designer retail outlets, has strengthened its relationship with media agency the7stars,…
Digital agencies offer British brands launch pad for US
UK brands are being offered a leg up to successfully navigate and expand into the US market with the launch…
‘Disgusting’ Shipman ad kills off new biz at DeadHappy
Financial services firm DeadHappy is counting the cost of last year’s controversial ad campaign featuring serial killer Harold Shipman –…
Brussels opens probe of LinkedIn online ad targeting
LinkedIn’s data-driven advertising practices are facing a major investigation by the European Commission under the new Digital Services Act, designed…
JD Williams enlists Wan and Love for data-led TV blitz
N Brown Group-owned online shopping giant JD Williams is bolstering its efforts to attract mid-life women through a new data-driven…