Digital surges 11% to £29.6bn as new channels shine
Digital adspend continues to defy the economic turmoil, witnessing double-digital growth of 11% in 2023 to reach £29.6bn, with spend…
online advertising
MSQ hands advisory role to global ‘guru’ Prof Matyka
Data and tech driven agency group MSQ has appointed global tech leader Professor Dr Dominik Matyka as a non-executive director…
Brussels threatens ‘toxic’ TikTok Lite with EU-wide ban
TikTok is facing the dubious honour of being the first tech company to have a service banned across the European…
‘Blinkered’ marketers failing on campaign measurement
The demise of cookies might have been a long time coming, but marketers are risking far more than targeting by…
Bellwether reaction: ‘Green shoots will need nurturing’
New figures from this week’s IPA Bellwether Report reveal total UK marketing budgets have been revised up again, stretching a…
Brussels blows ‘consent or pay’ models out of the water
The European Data Protection Board has issued a damning opinion on the “consent or pay” models deployed by large online…
Direct marketing shines again as spring brings recovery
UK companies revised their marketing spend up once again in Q1 2024, stretching a run of growth that dates back…
Finance specialists unite for digital agency Yada Yada
Two financial services marketing specialists have joined forces for Belfast-based start-up Yada Yada Finance, an agency designed to help lenders…
Adtech start-up targets the UK’s 5.5m small businesses
Britain’s 5.5 million-strong army of small businesses – widely viewed as the engine of the economy – are being targeted with the launch…
Decision imminent on legality of Meta’s ‘consent or pay’
The European Data Protection Board – which is made up of all of the EU’s data privacy chiefs – is…