Havas snaps up Wilderness to boost social media offer
Havas is beefing up its social media expertise by acquiring UK digital agency Wilderness, which will work within Havas Village…
online advertising
Dunelm non-exec joins retailer as customer director
Homewares retailer Dunelm has recruited one of its own non-executive directors to take up the role of customer director as…
New DMA chair calls on industry to prove its worth
Former Disney marketing chief and incoming DMA chair Tony Miller has issued a rallying cry for the data-driven marketing industry…
IWD 2024: Rocking up with ‘girl boss’ swag not enough
International Women’s Day might have its critics – after all, there are ingrained issues that affect women all year round…
IWD 2024: Industry talks a good game but is still failing
Representation of women in advertising has finally turned a corner, but darker-skinned and older women have been left behind and…
Top court rules IAB real-time bidding breaches GDPR
IAB Europe has failed in its attempt to overturn a 2022 ruling that its real-time bidding adtech system – used…
ICO yet to decide if ad-free subscriptions are unlawful
The Information Commissioner’s Office has admitted it does not know the legality of the controversial “consent or pay” services –…
Marketers caught napping in stampede to adopt AI tools
Marketers might be at the forefront of AI implementation, but it seems the vast majority have been caught with their…
Brands offered dedicated ‘shopfront’ on Sainsbury’s site
Brand owners are being offered the chance to launch their own digital shopfronts on the Sainsbury’s online platform in a…
Apocalypse cow: Peta urges Brits to ditch ‘cruel’ leather
Animal rights group PETA has launched a graphic bloody new film that urges consumers to open their eyes to the cruelty…