Industry educates youngsters on the perils of scam ads
Advertising literacy charity Media Smart is supporting the UK Government’s National Campaign Against Fraud through a new scam ad awareness campaign,…
online advertising
LiveRamp faces privacy probe over ‘invasive profiling’
LiveRamp’s new adtech system – designed to fill the void when cookies are finally axed – undermines online privacy even…
SunLife builds new team with Vanquis chief as CMO
Phoenix Group-owned financial services company SunLife has appointed a new chief marketing officer as it shakes up its team following…
You’re hired: Sugar revives Amstrad for digital agency
Lord Alan Sugar is resuscitating the Amstrad brand to launch a new digital marketing business, marking his return to the…
ASA broadband clampdown ‘costing Brits £53m a year’
New broadband advertising rules introduced late last year are putting off over a third (38%) of customers from switching their…
Unlimited and Pablo scoop Metropolitan Police task
The Metropolitan Police Service has appointed Unlimited and Pablo following a competitive pitch against agencies on the Government and public…
Google, Meta, and Amazon grab 60% of $680bn spend
Anyone still in any doubt as to the dominance of the US tech giants in the global digital ad market…
Industry urged to weigh in on retail media standards
Digital advertising body IAB Europe is calling for industry feedback after releasing its first set of recommendations for retail media…
Gen Z plan to spend their way out of doom and gloom
Generation Z consumers are primed to buy more, pay more and spend more than any other generation across multiple product…
Motorpoint straps in the7stars for UK media business
Motorpoint, the used car dealership, is aiming to drive expansion, enhance awareness, and broaden its reach with the appointment of…