CMOs warned ‘always-on digital’ is becoming a turn-off
Chief marketing officers are being urged to breathe new life into their online advertising strategies and fix avoidable issues, amid fresh…
online advertising
All shook up: Elvis in charge after Birds Eye agency rejig
Birds Eye has expanded the remit of Elvis from direct, digital and social to be its lead creative agency, as…
Frontline owner hands bigger slice of business to Krow
Boehringer Ingelheim Pet, the pet care division of the global pharmaceutical company which was founded in Germany nearly 130 years…
Nectar strikes major retail media adtech and data deal
Nectar360, which owns and operates the Nectar loyalty programme, as well as managing Sainsbury’s and Argos retail media services, has…
Lucky Generals gets keys to National Express revamp
UK coach operator National Express has appointed agency Lucky Generals to continue its repositioning drive in an effort to promote…
TMW Unlimited wins brief to steer Suzuki GB business
Japanese car giant Suzuki has appointed TMW Unlimited to handle its integrated creative, content and CRM account just two months…
BSI seeks agency to push strategic business services
Global standards organisation BSI is on the hunt for a marketing agency to devise a new digital campaign to redefine…
BMW and MG ads outlawed in ASA ‘greenwashing’ blitz
Car giants BMW and MG Motors have both been forced to pull online ads over misleading environmental claims, as the…
Amazon jumps in bed with Reach for post-cookie deal
Google’s deprecation of cookies might be far from a done deal but Amazon is not taking any chances by signing…
‘Dozens’ of CMA concerns block Google cookie demise
Google faces a major challenge to keep to its deadline of phasing out third-party cookies in its Chrome browser this…