Brits reject Amazon Prime ‘pay extra to go ad free’ plan
Amazon might have narked millions of its customers by effectively forcing them to view advertising on Prime movies and TV…
online advertising
Rapp boosts staff offer with new chief and advice app
Rapp UK is boosting its “caring, sharing” employer positioning with the appointment of new senior vice president of people Terence…
Cybersmile Foundation ‘Witch Trials’ fights online abuse
The Cybersmile Foundation is aiming to combat the growing threat of cyberbullying and online abuse with a new ad campaign…
Co-op in ‘first’ convenience store retail media network
Co-op has launched what it claims is the UK’s first retail media network in the convenience sector to help brands…
MailOnline waves white flag in ICO war on ad cookies
The Information Commissioner’s Office has claimed a major scalp in its war on illegal advertising cookies by forcing MailOnline –…
Aldi’s Kevin slices through opposition as top ad of 2023
Cannes Lions judges might be cringing all the way to the Côte D’Azur but Aldi’s latest TV ad, Kevin &…
Word on the street: Brands told to mind their language
The purists might not like it much but brands are being urged to tap into the rise of slang terminology…
Dentsu UK&I recruits first ever chief strategy officer
Dentsu UK & Ireland is aiming to scale its strategy, business transformation and consulting capabilities with the appointment of its…
Bellwether reaction: The rise of real-world connections
New figures from this week’s IPA Bellwether Report reveal that total UK marketing budgets have been revised up at the…
Direct marketing hits 20-year high in upbeat Bellwether
UK marketing budgets were revised up to their strongest level in almost a decade in Q4 2023, with direct marketing…