Brands ‘wasting over $100bn a year on unseen content’
Marketers might be on a mission to get ever more content, investing millions of pounds each year and pushing their…
online advertising
Amazon starts appeal against ‘flawed’ €746m GDPR fine
Online retail giant Amazon has launched an appeal against its €746m (£636m) GDPR fine – the second highest penalty since…
Havas and IPG unveil ad tools to replace cookie tracking
Agency groups are vying for a slice of the post-cookie market, with both Havas and IPG-owned businesses launching new platforms…
Pizza Hut brings in CMO with brief to fire up brand
Pizza Hut UK, Ireland & France has appointed a new chief marketing officer with a brief to transform it into…
Marketers urged to combat ‘data illiteracy’ at the top
Marketers are still being hampered by a lack of resources, with more than eight out of ten (81%) claiming they…
What’s in store for 2024… for these five key trends?
With the new year well under way, there are five key trends which I believe will have a major impact on the…
What’s in store for 2024…for sport sponsorship?
Sports sponsorship has grown into a $100bn industry and remains one of the last bastions of mass media moments on…
Purplebricks appoints media agency ahead of relaunch
Online estate agent Purplebricks has appointed mSix&Partners to handle its media planning and buying account ahead of a major relaunch…
Spooner on…C’mon pop pickers, it’s the Xmas countdown
A silence as deep as the Mariana Trench has fallen over the lofty, snow-capped towers, battlements, crenelations and machicolations of…
Two-thirds of CMOs still clueless on post-cookie world
Google’s decision to pull the plug on third-party cookies may have been nearly four years in the making, but nearly…