ICO: ‘Firms have 30 days to sort ad cookies – or else’
Just 24 hours after being slated for failing to enforce the laws governing online tracking for advertising, the Information Commissioner’s…
online advertising
MailOnline cookie complaint inaction fuels new ICO row
The Information Commissioner’s Office has found itself at the centre of a new storm over its inaction on online tracking,…
Brands waste billions on ‘video nasty’ festive digital ads
Brands are set to waste hundreds of millions of pounds in digital adspend during the seasonal period by ignoring tried…
Wilkinson Sword picks VCCP Media to slice up market
Wilkinson Sword, the razor and grooming products brand that can trace its roots back to 1772, is aiming to cut…
Behavioural and contextual targeting are better together
Post-cookie targeting has split into two camps. On one side there’s contextual targeting, which analyses the surrounding page or media…
Copywriting most at risk as marketers reveal AI goals
Generative AI may be yet another phenomenon being compared to teenage sex: everyone’s talking about it, only a few know…
Brands eye festive bonanza with £9.5bn Xmas adspend
Advertisers – like many consumers – might be watching every penny but they are set to splash out a record…
Peugeot pools ad account to lead charge into EV sector
Peugeot has consolidated its advertising business across Europe, Middle-East-Africa, South America, Mexico and Asia Pacific and made Accenture Song as…
Ad industry exports rise 15.5% to reach record £15.6bn
The advertising and marketing industry has cemented its position as a global powerhouse following the release of latest export figures…
Adtech market forecast to surge to $1.5 trillion by 2030
Claims that new data protection legislation will stifle the growth of the global adtech market appear to be well wide…