CMOs ‘must educate CEOs on true value of marketing’
Chief marketing officers are being urged to follow the mantra of “education, education, education”, to build stronger ties with their…
online advertising
Marketers seek blue sky solutions to battle dark clouds
Marketers are thinking “outside the box” in response to the UK’s current economic slump and, rather than cutting back, almost…
Very, Duracell, Argos, Asda and M&S kick off Xmas blitz
The Christmas advertising bunfight has kicked off in earnest today, with new campaigns featuring flamingos, bunnies, disco divas, and the…
AA/WARC report reaction: Yet another cautionary tale
New figures from this week’s Advertising Association/WARC Expenditure Report reveal that the industry is holding its own in challenging times,…
Iris gobbles up more KP Snacks to bag McCoy’s task
KP Snacks has appointed Iris as lead agency for crisp brand McCoy’s with a brief to deliver a new brand…
Meta subscription launch ‘not just about making money’
Meta claims that plans to launch ad-free subscription versions of both Facebook and Instagram in the EU are not about…
Superdrug owner targets slice of $128bn retail media
Superdrug is set to become the latest UK entrant into the retail media market with the imminent launch of the…
Game for a laugh? Brits want ‘feelgood’ Xmas TV ads
Brand owners and their agencies who are still putting the finishing touches to their Christmas ads are being urged to…
Financial crisis ‘is more stressful than Covid for CMOs’
Nearly three-quarters (74%) of marketing chiefs reckon the economic turbulence of the past six months has been more stressful than…
Video is the digital star as H1 adspend reaches £13.8bn
The UK’s digital advertising market is continuing to outperform most other channels despite the volatility of the UK’s economy, reaching…