CMOs back bosses to secure future of their companies
This week’s IPA Bellwether Report might be predicting tough times ahead, with the threat of recession looming large, but marketers…
online advertising
Wavemaker triumphs yet again as Eurostar pools media
Wavemaker has crowned an impressive seven days by scooping the consolidated media account for high-speed rail service Eurostar following a…
Bellwether reaction: A return to long-term planning
This week’s IPA Q3 Bellwether Report reveals that marketers across the UK have returned to main media spend once more,…
Brands bolster attack and defence as promotions fall
Marketers appear have headed the warnings that an over-reliance on sales promotions can erode brand value by launching both offensive…
Brits get creative for Xmas but booze is a ‘must have’
The financial squeeze is forcing Brits to get creative in their festive shopping plans, with many selling possessions in order…
Lloyds hires new group CMO from Standard Chartered
Lloyds Banking Group has finally appointed a permanent chief marketing officer, eight months after handing the role to former director…
Walkers channels Vincent Price in monster pack spot
Walkers Crisps is tapping into the build up to this month’s Halloween with a vintage horror campaign designed to boost…
Eurostar ‘North Star’ hails relaunch and new loyalty club
The Eurostar Group, formed from last year’s merger of Eurostar and Thalys, is launching a major rebrand, with a new…
FCA crypo crackdown sees scores of alerts on day one
The Financial Conduct Authority is bigging up its crackdown n cryptoasset advertising after it issued 146 alerts about dodgy promotions…
Agencies ‘falling short’ on agility, AI, speed and diversity
The vast majority of multinational brands are looking to improve their agency model, with just few believing their current model…