UK brand owners urged to ‘differentiate to accumulate’
British brands are finding out to their cost that being well-known is simply not enough to set themselves apart from…
online advertising
Exposed: The five reasons digital advertising is failing
Hot on the heels of this week’s report which claimed to have devised the perfect formula for outstanding ROI, a…
The lap of luxury: Brits refuse to ditch premium brands
The cost of living crisis might be forcing many consumers to batten down the hatches to deal with crippled finances…
Oak Furnitureland branches out in first activity by TMW
Retailer Oak Furnitureland is launching a new positioning and campaign, dubbed “Grow Your Home”, which is the first work by…
Effectiveness experts cook up recipe for ROI success
Marketers searching for the recipe for achieving outstanding ROI have witnessed many “soggy bottoms” but a new study claims to…
CX investments soar as brands map customer journeys
“Customer journey mapping” may sound like yet more marketing gobbledygook but, call it what you like, the vast majority of…
Content marketing big briefs top of winter ad wish list
Agencies’ content marketing services are in huge demand, with “across the board” rises in briefs as marketers seek help to…
Havas in global deal to boost clients’ ecommerce efforts
Marketing services giant Havas has signed a global deal with cloud-based ecommerce software company Mirakl in a move which it…
Kite Factory nets Swiss herbal brand’s expansion drive
Swiss herbal sweet and tea brand Ricola, which markets soothing drinks and cough drop ranges, is aiming to bolster its…
£129bn digital ad sector dwarfs farming and motor trade
The digital advertising industry has hailed its major contribution to both the British economy and jobs, as well as its…