EssenceMediacom nets Sofology digital in DFS bonus
Sofology, the home furnishings brand whose ads are fronted by Helena Bonham Carter, has handed its digital brief to WPP…
online advertising
Defiant marketers view advertising as a force for good
Marketing chiefs are refusing to let the challenges of the modern world knock them from their path to success, with…
What a waste: ‘CMOs prioritise the wrong channels’
Marketers are stubbornly ploughing their budgets into media channels that are simply not the most effective, with a major disconnect…
Brits plot ‘thoughtful’ Xmas; others plot festive getaway
The cost of living crisis is, perhaps unsurprisingly, once again set to have a major impact on Christmas spending; extravagant…
‘Gory’ vegan ad ban shows just what kids are exposed to
Vegan charity Viva’s attempt to convert consumers to its cause by claiming yoghurts contained “the stolen milk of grieving mothers,…
Retailers ‘in the dark over where social spend ends up’
Social media spend might be soaring but over two-thirds (68%) of retail marketers are not in full control of where…
Court rejects claim Google ‘data breach’ is being ignored
The five-year battle against Google’s real-time bidding online advertising system – branded the biggest data breach ever recorded – has…
TikTok ‘not even close to Facebook’ in marketers’ eyes
TikTok may be talking a good game for advertisers but it still has a long way to go to get…
Corner ‘squeals with joy’ for Treasury Wine Estates win
Treasury Wine Estates has appointed The Corner London to run the global marketing and advertising account of its Squealing Pig…
High Court ruling puts kibosh on Google Adwords scam
Companies which use rivals’ branding in targeted Google Adwords campaigns have been dealt a killer blow following a two-year High…