Invisible Generation: Just 4% of people in ads are 60+
The evidence continues to pile up that brands are overlooking older consumers and missing out on a lucrative audience, with…
online advertising
Lionesses get ‘Burger Queen’ tribute as TV viewers soar
While the country and the England women’s team might be trying to hard to forget yesterday’s FIFA World Cup Final…
Even Women’s World Cup ads knock men’s into Row Z
Not only are England’s women putting their male counterparts to shame in progressing to the semi-finals of the the FIFA…
Ladbrokes whacked again as ASA monitoring tool strikes
Ladbrokes has been censured by the ad watchdog for the third time in as many weeks for running ads likely…
Pinterest ramps up consumer ID service for advertisers
Pinterest has expanded its partnership with LiveRamp in a move which it is claimed will offer a better global integration…
Marketers face Catch 22 over environmental campaigns
Marketers are facing a classic dilemma; they know consumers want brands to promote their environmental credentials yet professionals are hampered…
Oak Furnitureland picks agency for brand evolution
Oak Furnitureland, the Swindon-based retailer which launched in 2003 on eBay and now has 78 outlets nationwide, has appointed TMW…
Meta dragged kicking and screaming into ad opt-out
Five years and countless hours of legal wrangling later, Meta has finally bowed to pressure to offer consumers an opt-in and…
No crib for a bed: Brits plot Xmas cuts and festive joy
There may still be nearly five months until Christmas Day – and 151 sleeps – but it seems the old…
AA/WARC Report reaction: Lights, camera, action
New figures from the Advertising Association/WARC Expenditure report reveal that, despite the tough conditions, marketers are refusing to be buffeted by…