Glum mum gets ‘the one she wants’ in Dunelm ad blitz
Homewares retailer Dunelm is channelling the Grease classic “You’re the One that I Want” to push the breadth of its…
online advertising
Marketers ‘must move beyond seductive demographics’
Further evidence has emerged for marketers to move beyond broad-based demographic data – no matter how simple and seductive it…
Brands urged to tap into rise of ‘impulsive’ under-40s
The economic squeeze that is forcing huge swathes of Generation Z and Millennial consumers out of the housing market is…
New agency ‘chomping at the bit to get going’ on Coral
UK betting and gaming operator Coral has hired Wonderhood Studios as its lead UK agency, thanks to its “evolutionary thinking…
Brits safer online, says Govt, as law awaits Royal Assent
The Government claims it has made the Internet safer for UK citizens – “delivering the most powerful child protection laws…
Generation X are King Rockers but advertisers miss out
Marketers and their agencies are constantly being warned they are missing out on the lucrative over 60s Baby Boomers market…
Marketers urged to put data at the heart of everything
Marketing chiefs must embrace fundamental change in how they approach their roles, and put data at the heart of not just their…
TMW ‘on the right track’ to scoop Rail Delivery Group
Rail Delivery Group, the British rail industry body that brings together passenger and freight rail companies, has appointed TMW Unlimited…
Good Times: Beabadoobee and Nile lace up for Clarks
Clarks is continuing its reinvention away from “sensible shoes” into a purveyor of stylish footwear by collaborating with two musicians who…
Travelodge urges customers to ‘get a room’ in new blitz
Travelodge is bigging up its credentials for offering millions of people the chance to grab a great value getaway, whether…