AA repositions with a ‘good dose of advertising swagger’
Motoring organisation The AA is this week launching a major integrated marketing campaign, “It’s OK, I’m with the AA”, the first work…
online advertising
FCA plots new rules to batter rogue social media ads
The City watchdog is aiming to crack down on illegal and non-compliant financial advertising on social media with the introduction…
‘Creepy’ faces get the chop in new Clubcard campaign
Tesco has ditched the “creepy” and “terrifying” Snapchat-style imagery for its latest Clubcard ad campaign, following scores of complaints lodged with…
Ladbrokes shot down again over football manager ads
Ladbrokes’ losing streak with the ad watchdog is continuing, after the firm has been found guilty of breaking new rules…
Amazon ‘must boost discounts to make Prime Day pay’
Amazon Prime Day runs the risk of losing its allure unless the company ups its discounts to to offer “unmissable…
The folly of youth: Adland fails to woo older shoppers
The advertising and marketing industry’s continuing obsession with Gen Z and Millennial consumers is alienating the most lucrative generation of…
Shoppers want VIP treatment but refuse data exchange
Further proof has emerged of the data-driven marketing headache brands are facing with a new study showing shoppers expect to…
VMLY&R insight chief signs for Freemavens as joint MD
MSQ-owned insights and analytics consultancy Freemavens has appointed a new co-managing director as the agency continues its global expansion on…
Top of the Slots: Official Charts opens online ad service
Official Charts – the producers of the UK’s Official Singles Chart as heard on BBC Radio 1 – has undergone…
Digital ad platform Ozone offers carbon emissions tool
Digital advertising platform Ozone is launching a tool which will enable clients to calculate the carbon footprint of campaign delivery…