Brits stop grazing on social media to feast on inspiration
Brands need to adapt to a new era of social media, with consumers are no longer spending hours simply “passing…
online advertising
Marketers ‘turn away from outdated demographic data’
Marketers are increasingly turning away from targeting their customers through tried and tested demographic data, placing greater importance on real-time personalisation…
Money’s too tight to mention as Brits pause life events
UK consumers across all generations are being battered by the paralyzing impact of the cost of living crisis, with millions…
E.On blitz calls for urgent action on saving the planet
Energy giant E.On UK is aiming to avoid the greenwashing backlash which has the likes of Shell, Etihad Airways and Anglian Water…
ICO issues cookie warning despite looming law overhaul
UK businesses have been warned they could face fines if they persist in flouting the law on how they operate…
‘Metaverse is not over, brands ignore it at their peril’
The march to the metaverse might have slowed down as the stampede of generative AI systems like ChatGPT has gathered pace…
Idris Elba joins with Miroma to open marketing agency
Idris Elba might have starred in ads for Sky TV, Toyota, Stella Artois, Tanqueray, Arsenal FC and Squarespace but now…
Robot wars: Brits spooked over ad industry’s use of AI
The advertising and marketing industry might be going gangbusters for artificial intelligence but brands risk of the wrath of their…
Retail media to rescue as Brexit still haunts UK market
Retail media is set to help shore up the UK advertising market, which is facing the squeeze from the cost…
Heineken celebrates 150 years of cock-ups and gaffes
Heineken is marking its 150th anniversary with a global campaign designed to show how the brand does not care how…