‘Your briefs are a disgrace,’ say inhouse agency chiefs
The life of an in-house agency boss is being made far more difficult due to the quality of the briefs…
online advertising
‘Isolated marketers put growth and innovation at risk’
The once dynamic and collaborative nature of marketing has evaporated, with professionals now forced to navigate crucial decisions in isolation…
Crisis? What crisis? TikTok and AI spend soars again
Marketers have shrugged off well-documented fears of AI taking over the world and TikTok’s data governance to plough even more…
Brands accused of making women feel bad about ageing
Advertisers and their agencies stand accused of alienating mid-life women, showing them wearing old-fashioned clothing or being “kooky and struggling…
Bosses somber on economy but own prospects are up
British business chiefs remain somewhat gloomy about the prospects for the UK economy for the year ahead, although when it…
The Wonder Stuff: ‘Brands must bring joy to the world’
Brand owners are being urged to provide consumers with an escape route from misery by remaking the world through the…
GDPR five years on: The death knell for lazy marketing?
GDPR. Just five years ago, those four letters were enough to give most marketers a nasty bout of the heebie-jeebies….
Failure to tackle the basics fuelling most martech flops
Brands owners must ditch the “lazy option” of turning to the latest tech wizardry to help their failing marketing strategies and…
Wunderman bags Beko’s global data-driven business
Home appliance giant Beko has appointed Wunderman Thompson UK to launch its new global brand positioning, embracing strategy and creativity…
Mailshot gripes soar but influencers still real villains
The ad watchdog witnessed a whopping 158% increase in complaints about direct mail last year, as well as a 26%…