UK firms urged to join trade mission to Cannes Lions
UK advertising and marketing businesses – including brands, agencies and suppliers – are being urged to sign up to join…
online advertising
This time it’s personal: Brands face rise of ‘me-conomy’
Brands’ actions to drive societal progress, inclusion and sustainable behaviours have now become expected, but the rise of a so-called…
B&M drafts in Organic for search marketing strategy
Value retailer B&M, the store of choice for consumers seeking a bargain, is aiming to boost its online presence with…
LeShuttle channels Apollo space launch for new ad blitz
LeShuttle is aiming to get summer cross-channel holiday plans on track with a major marketing campaign for the car rail…
AI to make social media data the primary driver of BI
The rise of AI is set to drive a new era for social media marketing, with the vast majority of…
Dobbies digs deep to offer super-sized gardening deals
With summer finally on the horizon, retail chain Dobbies is aiming to re-awaken hibernating gardeners to joys of outside spaces…
Frosty Jack’s in ‘crack open the unexpected’ TV debut
Frosty Jack’s – the white cider of choice for those seeking strong alcohol at value – is launching its first ever TV…
Specialist publisher of BBC titles joins Ozone platform
UK digital ad platform Ozone has signed a deal with Our Media – publisher of specialist titles BBC Countryfile, BBC Wildlife,…
Marketers urged to tap into ‘golden age of B2B brands’
Business-to-business marketing might get a bad rap compared with consumer activity but a new analysis reveals it has huge growth…
Marketers ditch metaverse to embrace generative AI
Marketers’ long-held obsession with the latest shiny tech is seeing businesses ditch the metaverse in their droves to embrace generative…