Broken online advertising exchange ‘needs to change’
Soaring awareness of online privacy is causing consumers to question the assumed value exchange the entire advertising ecosystem is built…
online advertising
Total Media puts best foot forward to land Scholl brief
Leading footcare brand Scholl – launched in 1906 by podiatrist William Mathias Scholl – is aiming to embrace 21st century…
Clients urged to get creative to cure ‘banner blindness’
Advertisers are wasting billions of pounds each year on banner advertising by failing to make ads stand out from the crowd, leading…
Brands risk backlash as consumers balk at AI stampede
Businesses worldwide are embracing the potential for artificial intelligence to provide personalised customer experiences, but customers remain sceptical, with data…
Cross-media measurement still proving a big headache
Marketers might be continuing to plough more and more of their budgets into digital but most still admit that a…
WARC/AA report reaction: Time to tackle the big issues
New figures from this week’s Advertising Association/WARC Expenditure Report reveal that, despite a few bright spots, the industry is still…
Adspend hits £34.8bn despite tarnished golden quarter
The UK’s ad market defied a major slowdown in the second half of 2022 – including a disastrous golden quarter…
UK digital ad market battles the demons to top £26bn
The UK digital ad market maintained double-digit growth of 11% in 2022, despite a challenging year as advertisers fought off…
The7Stars unveils ‘game-changing’ programmatic tool
Independent media agency the7stars has launched what it claims is the UK’s first fully managed, transparent, programmatic omnichannel trading model, with…
Big tech bashing laws finally heading for Parliament
New laws to regulate the likes of Google, Amazon and Meta will go before Parliament today amid plans to give the…