Industry exports rocket 32.5% to reach record £15bn
The advertising and marketing industry exported £15bn in services during 2021, according to an Advertising Association analysis of the latest…
online advertising
Boots shoppers see red over rush for new No7 range
Boots has paid the price for the successful launch of its new No7 Future Renew collection after being forced to introduce…
Etihad Airways green claims shot down in ASA probe
Etihad Airways has been whacked by the ad watchdog for greenwashing over two separate ads which claimed its flights had…
Meta ad opt-out branded ‘laughable and embarrassing’
Meta’s solution to allow Facebook and Instagram users in Europe to opt out of some personalised ads from this week,…
Meta bows to GDPR ruling to block personalised ads
Meta is being forced to allow Facebook and Instagram users in Europe to opt out of some personalised ads from…
Specsavers drops ‘Should’ve Gone To’ for local experts
Specsavers is ditching its micky-taking advertising for a new campaign which shines a light on the local experts who own…
Why a holistic retail media programme is paramount
Retail media has taken digital advertising by storm over the past two years. Recent findings reveal it’s set to more…
Brits to fork out on outdoor space as gardens blossom
Ever-optimistic Brits are ignoring the weather forecasts and gearing up to get back into their gardens in time for Easter,…
TV and radio chiefs back Bill to level media playing field
Commercial TV and radio bosses have welcomed Government plans to give the UK’s biggest broadcasters new privileges and freedoms to…
Brands warned ‘shiny happy ad campaigns’ won’t wash
Brand owners are being urged to “cut the crap” in their marketing, amid claims that consumers’ rose-tinted glasses are off,…