Girlguiding pushes major rebrand with new campaign
Girlguiding, the UK’s largest youth organisation dedicated to girls, is promoting the largest rebrand in its 113-year-old history with a…
online advertising
MSQ appoints ex-Merkle chief to spearhead B2B drive
International creative and technology agency group MSQ is continuing to beef up its senior team by recruiting former Merkle chief…
Domestic blitz: Most ads still feature women at home
Brand owners are still failing women in their advertising, with the past 12 months witnessing a huge rise in females…
Marketers embrace ‘simple’ martech for self-service
Marketers have had enough of the headache of managing complex martech systems, and are instead turning to so-called “simplification technologies”…
Musk ‘laughs his arse off’ over Twitter abuse claims
Twitter owner Elon Musk has laughed off a BBC investigation which claims the social media site is struggling to protect…
MSQ drafts in Anna-Lee Bridgstock for top data role
International creative and technology agency group MSQ is bolstering its data science offering with the appointment of former LadBible Group…
The7stars nets £66m People’s Postcode Lottery media
People’s Postcode Lottery, the charity lottery operator which claims to have raised more than £1bn to good causes since its…
Government backs ad industry trade mission to SXSW
The UK Advertising Exports Group and the Department for Business & Trade have joined forces to launch a new campaign…
MSQ launches ‘less malarkey’ blitz for SIM-only Smarty
Smarty, the SIM-only mobile network powered by the Three UK network, is launching a major campaign by MSQ, designed to…
Ditch shiny objects and go back to basics, brands told
Brand owners must move beyond short-term thinking and their obsession with the latest “shiny object” and get back to basics…