Omnicom expands Google consultancy to UK market
Omnicom Media Group is aiming to capture a larger slice of the £170.8bn global ad budget spent across Google platforms…
online advertising
Brassic Brits say disposable income has evaporated
Two-thirds of British consumers have seen their disposable income crash through the floor in the past 12 months, and predict…
Acxiom ratchets up attack on ‘clean room’ data market
IPG-owned data giant Acxiom is bolstering its services to target the so-called “clean room” data market, as the battle rages to…
Heinz pushes new range in ‘Unbeanlievable’ campaign
Heinz has turned to Wunderman Thompson Spain to devise a new campaign being rolled out to the UK market promoting…
The Range picks Manchester agency for digital boost
Home retailer The Range is aiming to boost its online presence with the appointment of Manchester digital marketing agency Embryo…
FCA ratchets up attack on scammers and ‘fin-fluencers’
City watchdog the Financial Conduct Authority forced firms to amend or remove 8,582 promotions during 2022 – a 14-fold increase…
Which? appoints MSQ agency for branding overhaul
Consumer group Which? has recruited MSQ’s Brave Spark as its creative agency for the launch of a major brand refresh…
CMOs urged to ditch jargon and buddy up with the CFO
Marketers are being urged to defend their budgets by wooing the chief financial officer as a key ally and then…
Vanish shuns the housewives to target young gamers
Reckitt stain removal brand Vanish has put aside its image of domesticity to enlist some of Europe’s biggest gamers and…
Digital publishers sign up for Kantar TGI data insights
Marketing data and analytics consultancy Kantar is benefitting from the change in online news by securing a series of digital…