Musk turns to BOGOFs to bring back Twitter advertisers
Twitter has resorted to classic sales promotion techniques to bring back major advertisers, offering buy one get one free deals…
online advertising
Hard up Brits rail against ‘barrage’ of insensitive ads
Brands have been warned they face a major consumer backlash over ads which are insensitive to the cost of living…
Meta caves in with new restrictions on targeting teens
Meta has bowed to mounting pressure over how advertisers can target youngsters on both Facebook and Instagram, with new measures…
Cookie monster: UK marketers still napping on the job
They have had three years to get their act together yet three-quarters (73%) of UK marketers say they are still…
Female students wake up to the joys of digital careers
The tech industry might still be struggling to attract women but more female students are engaging with digital than ever…
Marketers get in shape to do ‘more with less in 2023’
The next 12 months are set to usher in a new pattern for global advertising investment, with marketers re-evaluating their…
Quorn chases chicken lovers with new year campaign
Quorn is aiming to tap into the annual “new year, new you” health stampede with a marketing campaign designed to…
Retail media to hit £21bn in drive for first-party data
Retail media is one of the fastest-growing sectors within the digital advertising industry, with spend forecast to grow from €8bn…
Marketers reveal their plans to get more out of less
UK marketing professionals have vowed to be more creative and take greater risks next year as they attempt to squeeze…
Tesco reboots media platform for ‘precision at scale’
Tesco has signed a raft of new “offsite” partners for its Media & Insight Platform as part of a major…