Twitter troubles escalate as advertising boycott grows
Just over a fortnight since Elon Musk’s $44bn (£38.1bn) deal for Twitter went through, it is fair to say the…
online advertising
Marketers ‘must drive transformative change in 2023’
Marketers are being forced to rewrite their strategies as they brace themselves for the impact of the recession, audience fragmentation…
Siloed agencies no longer fit for purpose, CMOs insist
Chief marketing officers reckon that while consumer behaviour has changed significantly, agencies have yet to respond, with nearly 8 in 10…
GambleAware appoints two agencies for new strategy
The charity GambleAware has appointed two agencies – Lucky Generals and OmniGOV at MG OMD – to handle creative advertising…
Fired-up marketers bullish they can ride out headwinds
Marketers’ confidence in their ability to boost their companies’ performance appears to be as unshakeable as ever, despite economic threats,…
Oliver HR chief Amina Folarin to be new UK group CEO
Inhousing specialist Oliver has promoted chief people officer Amina Folarin to be UK group CEO, in a move which the…
Industry joins initiative to push £11.7bn exports market
The advertising and marketing services sector is continuing to push the pivotal role the industry plays in the UK’s export…
Musk’s $44bn Twitter gamble: ‘Chief twit’ or saviour?
Nearly seven months and a protracted legal battle later, it appears that Elon Musk’s $44bn (£38.1bn) deal for Twitter has…
NHS steps up recruitment with real patient stories
NHS England is launching a major recruitment drive using real patient stories to provide an inspiring account of daily life…
WARC/AA report reaction: Time for ‘smart marketing’
While the Qatar World Cup might have its knockers, for the advertising and marketing industry the global competition is set…