Marketers expose ‘operational nightmare’ of inhousing
Inhousing, once viewed as the answer to every marketer’s dreams, has turned into a horror story for many companies, with…
online advertising
Govt chews over rethink of junk food advertising ban
The UK advertising and marketing industry has welcomed reports of a Government review into planned restrictions on advertising food and drink…
Bargain hungry Brits testing brands’ loyalty strategies
The cost of living crisis is forcing brands to reappraise their marketing and loyalty strategies as more and more consumers…
Publishers and advertisers sue Google for lost revenue
Media owners and advertisers are joining forces to launch legal action against Google in both the UK and the Netherlands…
Young’s brings top pub grub home with new fish fillets
With Brits struggling to afford to go to posh pubs, Young’s Seafood is hoping to bring posh pub grub into…
Can brands help consumers fend off financial crisis?
New Prime Minister Liz Truss might have pledged to tackle soaring consumer energy bills, spending billions to protect people from…
Industry calls for action as Liz Truss takes on PM role
The marketing industry has urged new Prime Minister Liz Truss to help businesses through the tough times ahead as well…
Bah humbug: Brands must act now or face frugal Xmas
Brands must adapt now or brace themselves for the most frugal Christmas in a generation, with only a quarter of…
Google faces probe over illegal Gmail ad campaigns
Google has been repeatedly ignoring a European Court of Justice ruling on direct marketing emails to use its Gmail platform…
Sainsbury’s opens ‘self-service’ online ad platform
Sainsbury’s Group has overhauled its digital advertising platform, giving brands and agencies a self-service model to launch online campaigns, providing…