Beautiful gain: £10bn World Cup and Xmas bonus looms
The UK advertising and marketing industry continues to defy the odds and is forecast to grow by 9.2% in 2022…
online advertising
Specsavers builds platform for marketing optimisation
High street optician Specsavers is turning to data science techniques to transform its marketing mix optimisation strategy and build a…
Bellwether reaction: How to be a leader not a lemming
Today’s IPA Bellwether Report predicts a rocky road ahead for marketing budgets as the cost-of-living crisis, soaring energy bills, weakening…
Budgets ride perfect storm to eke out growth – for now
Total marketing budgets have fought off the economic chaos once more to register another quarter of growth, although at just…
Global marketers bullish on strategy despite cutbacks
On the eve of the Q3 IPA Bellwether Report, the majority (76%) of B2B marketing directors globally are optimistic about…
Brits turn to jumpers and sarnies to save up Xmas cash
The UK Government might finally be attempting to fill the £50bn black hole in the country’s finances but consumers are…
New digital platform to tackle illegal adtech consent
Three global digital marketing chiefs – led by a former Unilever legal counsel – have launched a digital data compliance…
Acxiom joins forces for launch of Media Data Platform
IPG-owned data company Acxiom has joined forces with Treasure Data and Kinesso to launch a platform that will overlay brands’ first-party…
Track and trace: Brits uneasy at online retail snooping
UK retailers – especially those operating in the fashion sector – are risking the wrath of their customers by seemingly…
Marketers urged to learn from Vodafone to fight slump
UK marketers should follow the example set by the team at Vodafone – as well as those at HSBC, Shell…