WhatsApp pushes privacy features in new global blitz
WhatsApp is launching a new UK marketing campaign film as part of a global push which aims to take the…
online advertising
Adspend up for now but first-party data is key for 2023
Brand owners appear to be stubbornly sticking to the mantra of “keep calm and carry on” despite the threat of…
Oracle hit by legal claim it breaches privacy of billions
Oracle is facing a new class action which could have repercussions around the world, and, the plaintiffs hope, ultimately force…
Personalisation still proving a headache for marketers
Consumers are increasingly frustrated with the lack of personalised messaging they are receiving, with half irked by irrelevant content or…
Young eye marketing roles but parents aren’t so sure
As students across England, Wales and Northern Ireland find out their A-level results, three-fifths of those aged 16 to 21…
Unilever chief scoops top marketing role at Pandora
Global jewellery brand Pandora has drafted in senior Unilever executive to spearhead its marketing operations following the departure of former…
Arriba, arriba! VCCP nets Old El Paso international brief
General Mills has appointed VCCP its agency of record for the Tex-Mex-style Old El Paso brand across international markets, following…
Crisis? What crisis? Marketers bullish on revenue rise
The prophets of doom may be circling, with the triple whammy of soaring prices, rising interest rates and rocketing inflation,…
Brittany Ferries unveils ‘dating site for holidaymakers’
Brittany Ferries is aiming to provide customers with greater experiences once they disembark from the channel crossing by setting up a…
Chubby checker: Industry chews out TfL HFSS ad claims
The advertising and marketing industry has hit back at claims that Transport for London’s junk food ad ban has saved…