New deal gives digital outdoor activity data-driven boost
Brand owners will be given the chance to deploy programmatic digital out-of-home ads to the same degree of accuracy as…
online advertising
eBay Ads brings in Microsoft chief to head up UK team
eBay Ads has recruited Microsoft Advertising EMEA marketing lead Upasana Gupta as its new general manager of advertising in the…
‘Titillating’ and ‘insensitive’ Ukrainian dating ad dumped
An ad campaign for an online dating site, which appeared to exploit the plight of Ukrainian women during the Russian…
Iceland takes swipe at Boris Johnson as PM set to quit
Frozen food giant Iceland has split opinion with a swipe at Boris Johnson over the political crisis which has engulfed…
M&S shoppers plan summer joy despite grim finances
Marks & Spencer shoppers have vowed to make the most of this summer despite the cost-of-living crisis, with more than…
Row over adspend cuts turns into chorus of disapproval
Marketing experts have waded into the row over Government plans to urge brands to divert their marketing spend into slashing…
Minister hails Lions haul as spending cuts row grows
Just days after it was revealed the Government wants companies to divert their marketing spend into price cuts, the minister…
Why ‘one tool to rule them all’ tops SEO chiefs’ wishlist
Nearly three decades after the era of SEO marketing dawned, the industry is finally coming of age. By the end…
Brighton and Santa Monica sign tourism marketing pact
Brighton and Santa Monica might be 5,478 miles apart but they are being brought closer together in a new marketing…
‘Repeat offender’ Google hit by mass GDPR complaint
Google is using deceptive design, unclear language and misleading choices when consumers sign up to a Google account to encourage…