Deliveroo opens up platform to third-party advertisers
Takeaway and grocery delivery service Deliveroo is expanding its advertising platform to offer third-party brand owners the chance to target…
online advertising
Govt blitz urges brands to divert adspend to price cuts
The marketing and advertising industry is set to face new pressure on budgets amid Government plans for a major campaign…
Healthy eating off the menu as Brits tighten their belts
The cost of living crisis has already seen Brits cut back on everything from treats and eating out to clothing…
Industry joins forces to fight bias in adtech systems
Top brands and agencies have made a commitment to combat unfairness in marketing campaigns, which in many cases is being…
Side hustle bug bites Gen Z; but online presence is key
The rise of the side hustle continues apace, one in four Brits saying that they have interests, hobbies or projects…
IAB backs cookie shake-up but strikes note of caution
Digital marketing industry body IAB UK has waded into the debate over the UK’s Data Reform Bill – revealed late…
Firms fingered for targeting kids with hidden marketing
Brands that target children have been warned not to attempt to hoodwink kids into thinking their ads are editorial content…
Dreams jumps in with Iris to spring back from Covid
British bed retailer Dreams has appointed Iris to handle its advertising and marketing account – estimated to be worth up…
Forget sex, Brits find body shaming ads most offensive
Body shaming is now public enemy number one and likely to spark the most complaints about an ad, with nearly…
Contextual targeting ‘up to three times more effective’
Brands which embrace so-called narrow targeting using channels like social media, online video and display could potentially be pouring their…