Brands must act on online ad safety; nothing else works
Brand owners must take matters into their own hands to avoid the damaging misplacement of online advertising, and not rely…
online advertising
Code Computerlove nets Butlin’s online CX overhaul
Holiday camp operator Butlin’s is aiming to revamp its online customer experience strategy and has appointed Code Computerlove, the tech…
Lip up fatty: UK set to be the obesity capital of Europe
Brits might like to think of the UK as a “cultural superpower” but it seems it is also set to…
Ministers come out fighting with big tech clampdown
The Government has set out its final vision for how the new Digital Markets Unit (DMU) regulator will work, including…
Super-regulator seeks even more views on digital action
Anyone expecting an immediate crackdown on US tech giants by the UK’s digital “super-regulator” could be left feeling a little…
Covid lessons on marketing effectiveness lost already
All the evidence might point to marketing spend not only bouncing back from Covid but hitting record levels, yet it…
Ad market bounceback: Brands learn to keep investing
The full year 2021 Advertising Association/WARC Expenditure Report, which shows the UK ad market soared by 34.3% last year to…
Covid turns Brits into a nation of Monty Don wannabes
The rise of green-fingered consumers appears to be as perennial as the pansy, peony and periwinkle, as Brits’ passion for…
Digital spend hits new high as online shopping blossoms
The UK ad market reached a record £31.9bn in 2021, equating to a year-on-year growth of 34.3%, with digital channels…
Klopp ads shoot Erdinger beer to the top of the league
German beer brand Erdinger Weissbier has hailed its rapid rise to the number one imported wheat beer in the UK…