The $44bn question: Will Musk wreck or mend Twitter?
Elon Musk’s $44bn (£34bn) deal for Twitter has got more than the Twitterati tweeting, with his proposed changes to the…
online advertising
Digital spend soars but IAB chief warns ‘don’t get cocky’
Digital advertising spend rocketed by more than 40% from £16.5bn in 2020 to £23.5bn in 2021 as the seemingly Teflon-coated…
Ramsbury distillery rolls out ‘social tales’ with Tribal
UK craft gin and vodka distillery Ramsbury Single Estate Spirits is launching a new drive to beef up its brand…
Brands urged to get in shape for ‘workday consumers’
Brand owners must overhaul their marketing strategies to embrace the rise of the “workday consumer” with the blurring of lines…
London calling: Pandora staffs up for capital tech hub
Pandora, the jewellery brand which specialises in pricey charm bracelets, is moving its marketing, digital and technology hub from Denmark…
Half of all customers ditch websites after first page
It has long been argued you have just seven seconds to make an impression but it would seem that, in…
EU data chief steps up attack on ‘pervasive’ online ads
The European Commission’s top data protection cop has ratcheted up the EU’s attack on the online advertising ecosystem, insisting it…
UK firms demand visa rethink to tackle skills shortage
The UK’s current skills landscape is not fit for purpose in the modern world, with ongoing skills shortages putting future…
Gen Z least likely to boycott brands that stay in Russia
Brands might be pulling out of Russia en masse, in protest of Putin’s invasion of Ukraine, but it seems British…
Google and Meta face mega fines in ad price fix probe
Google and Facebook parent Meta are facing a pan-European probe into alleged anti-competitive conduct in their online display advertising services…