Online ad industry aims to push brand building potential
IAB UK has appointed agency group Unlimited to deliver an integrated insight and creative project to understand and shift perceptions…
online advertising
Big issues still to tackle in 2022: Online or off limits?
In the latest of our series re-examining the industry’s “big issues to tackle in 2017” we look at the online…
Grindr finally gets whacked for ‘insane’ GDPR violation
LGBTQ dating app Grindr has finally been issued with a £5.5m fine by the Norwegian authorities after being caught with…
ASA ‘red alert’ crackdown rips down cryptocurrency ads
The ad watchdog has delivered on a major crackdown on cryptocurrency marketing, outlawing seven separate campaigns – including one by…
MPs demand tougher action against online scam ads
MPs have called for a raft of new criminal offences as well as major changes to UK’s landmark Online Safety…
Three reasons to review your agency contracts in 2022
As brands head towards the new year and plan what, in many markets, could be yet another unpredictable 12 months,…
Latest ICO adtech ‘warning’ infuriates privacy groups
The Information Commissioner’s Office is once again under fire over its inaction on the adtech industry’s mass abuse of data, despite…
Bullish marketers upskilled and raring to get stuck in
Marketers believe they are emerging fitter, stronger and with the right skills to succeed in the future, following the challenges…
Organix owner hires Tribal for global online platform
Swiss international food company Hero Group, whose UK brands include organic baby and toddler food Organix, Hero Baby milk and…
MediaCom’s Daivid aims to turn ads into online goliaths
MediaCom is rolling out an AI-based tool which allows clients to adjust the creative and media for digital campaigns and…