Unfazed marketers already starting to discard cookies
It seems marketers might not be quite so ill-prepared for the demise of third-party cookies after all, with many professionals…
online advertising
Traditional channels set to benefit from cookie demise
Direct mail, TV, outdoor and radio will all see an increase in marketing spend as a result of the demise of…
Privacy groups claim victory over looming adtech ruling
Online ad industry body IAB Europe has tried to play down an imminent ruling that its adtech system – used…
Marketers fear 25% revenue loss from cookie demise
Google may have delayed the withdrawal of third-party cookies until 2023 but the move is still set to have a…
ASA comes down hard on ads targeting impotent men
The ad watchdog has slapped down two separate campaigns promoting erectile dysfunction treatments reinforcing the rules that prescription-only medicines are…
BT takes on agencies with digital ad platform for SMEs
BT is launching a digital advertising platform designed to make it easier for small businesses to run their own digital…
Apple opt-in tracker blows $10bn hole in rivals’ pockets
Facebook, Twitter, YouTube and Snapchat are estimated to have lost lost nearly $10bn (£7.3bn) in advertising revenue since the release…
Ad budgets up again but the fat lady’s not singing yet
The advertising and marketing industry is continuing its impressive recovery from the depths of Covid despair, with Q3 budgets increasing…
Irish ‘helped Facebook create GDPR consent loophole’
The Irish Data Protection Commission has been accused of aiding and abetting Facebook to develop a “GDPR bypass”, allowing the…
Study finally reveals the most potent off and online mix
Marketers may be seemingly ploughing their budgets online as if it is going out of fashion but the most powerful…