Android devices ‘sharing sensitive data, with no opt-out’
Android mobile phones are secretly collecting and sharing highly sensitive consumer data – including health, religious, dating and even web…
online advertising
Public trust in ads up but it still trails other industries
UK advertising’s image is finally starting to improve – up from its 2015 nadir when 44% of the public said…
Marketers in high demand as digital stampede grows
Vacancies for marketing professionals soared to record levels over the summer compared to the same period in Covid-hit 2020 as…
Brits will only pay 4p a day to prevent data use in ads
Fears that the marketing industry is alienating consumers by riding roughshod over their personal data appear somewhat wide of the mark,…
Opaque tech group demands more Google transparency
Movement for an Open Web, a coalition of leading tech, advertising, and publishing companies which refuses to name its members,…
Most marketing teams lack skills to be truly data driven
There is little doubt that fast-changing customer behaviour has forced marketers to be far more fleet of foot and heightened…
Under the influence? Booze giants vow to protect kids
The world’s biggest drinks brands have joined forces with leading agency groups in a global initiative for influencer marketing, designed…
Future offers clients first party data on 300m readers
Future, the global media group behind brands Marie Claire, Homes & Gardens, Country Life, Total Guitar and Four Four Two,…
Ad for ‘C-Bomb’ novelty gifts blown up by watchdog
Online novelty goods retailer Banter King has been spanked by the ad watchdog over a paid-for display ad that appeared…
Marketers forced to guess best performing channels
The UK’s most influential marketing chiefs have admitted to a deep mistrust of the accuracy of campaign performance data available…