TikTok jumps in bed with creators for native Spark Ads
TikTok is rolling out its Spark Ads format, which enables brands to piggyback organic videos from the platform’s creators that…
online advertising
Fake reviews and ‘dark UX’ practices to be made illegal
Online businesses have been warned that it could soon be illegal to write or host fake reviews, while those who…
Govt reveals war plan to fight big tech but is it too late?
The UK Government is ratcheting up the rhetoric against the big tech giants, with new proposals to increase competition in…
Publicis swoops for retail digital ad platform CitrusAd
Publicis Groupe is beefing up its data-driven marketing capabilities with the acquisition of the CitrusAd digital advertising platform, used by…
MSQ heads Stateside as expansion drive gathers pace
Marketing group MSQ is eyeing a slice of the North American market by expanding its multidisciplinary offer to the States,…
‘Data-driven ads will be key’ as spend finally recovers
Just 24 hours after Gartner painted a Hieronymus Bosch-style portrait of a marketing industry still in the grips of Covid…
News UK unveils data platform with 36.5m customers
News UK, the company behind The Times, The Sunday Times, The Sun, Virgin Radio, TalkSport and Times Radio, is launching…
Ocado launches online ad scheme and data platform
Ocado is aiming to woo more brand owners with a twin initiative that sees the retail giant roll out a…
Marketers call for tougher rules; do they mean it man?
Most marketers say they would welcome stricter regulation of the advertising industry, with just 26% of professionals reckoning the current…
Marketers ‘can’t wait for third-party cookies to die’
Google may have given third-party cookies yet another stay of execution but for the vast majority of marketers their demise…