Which system will best replace third-party cookies?
As part of Google’s post-cookie roadmap, it has announced it won’t be using alternative identifiers in its products. Identity solutions…
online advertising
TikTok claims users love ads but defy generation gap
Social media phenomenon TikTok has made the bold claim that its users are highly receptive to advertising but has warned…
Critics slam ‘toothless and confusing’ online harms law
The Government’s Online Safty Bill, announced in the Queen’s Speech, has already come under fire, amid claims it will not…
Industry chokes at total ban on online junk food ads
The advertising and marketing industry has launched a stinging attack on the Government’s plan to introduce a 9pm watershed on…
Investment ads featuring Branson and Lewis ‘all fake’
To many they are the reassuring face of financial investment but to scammers Money Saving Expert founder Martin Lewis and…
Apple users ditch ads in their droves after iOS update
The vast majority of Apple iPhone users are leaving app tracking disabled since the feature went live on April 26…
New online safety law to put tech giants into the dock
The Government has vowed to hit social media and search engine giants where it hurts, with potential fines of 10%…
Facebook and Google ‘dawdle in dealing with scam ads’
Tech giants Facebook and Google stand accused of failing to act fast enough to remove scam ads after they have…
Consumers say they would exchange data to stop ads
Consumers are so fed up with intrusive online ads following them round the Internet that nine in ten (91%) would willingly…
Facebook proves Covid-proof as spend hits record levels
The early months of the Covid pandemic might have triggered a mass exodus from direct mail, TV, outdoor and even…